TOP MODEL SEARCH CANADA - PROMO

The Concept.

Create a promo clip that can have dual purpose. First, attract potential sponsors and modelling agencies to be part of the event. Second, as promotional material, which can be shown to aspiring models at future castings or online through social media.

ONE OF The ChallengeS.

Following 50 models all day long for a full week, in an environment, where nothing is scripted in order to keep natural flow, interactions and responses, is a challenge on its own.

Final Result.

We created a promo piece, which our client was able to use as a tool to recruit new participants for future events, create awareness of thier brand and draw the interest of model agencies and sponsors. The event went from having 50 aspiring female models on their first yeart to over 250 male and female models during the consecutive years.